Meta description tags, while not tied to search engine rankings can have a positive effect on click-through rates. Find out what this new meta description length means, what Yoast is researching and what you can do right now. GOOGLE SEO - BEST PRACTICES: Meta descriptions are HTML attributes that provide concise summaries of web pages. The suggested length of meta description is somewhere between 150 to 160 characters including spaces. Meta keywords tag is ignored by Google and Bing search engine 1. Keywords and descriptions allow you to tell search engines more about the content of your posts and pages. Before we get into detail, let’s look at some examples first. Google does not use meta keywords in its ranking signals. HTML Meta Description Tag Length. As for length, Google generally truncates meta … Because, Google will cut off anything more than 155(roughly) characters. Google has expanded the number of characters in meta descriptions to about 320. In late 2017, Google increased the 165 character limit (about two lines) to sometimes 4-5 lines or arond 320 characters.
Google typically displays the first 50–60 characters of a title tag. Google says "Google has ignored the keywords meta tag for years" FYI, different search engines show different number of characters of meta description and title tags. The optimal length for a meta description is between 100-150 characters. Example: iPad 4 mini. The length and content of meta description which google puts in snippet changes depending on the keywords used by the searcher. In other words, don’t take advantage of the expanded meta description length to stuff it with a bunch of keywords. Meta Title Tag Length Limit:- SEO Meta Title Length (56-60 characters) Optimal title length. Now that you have more space, you have more room for similar keywords. Meta keywords and meta descriptions allow you to improve your website’s SEO. The keywords you put into this element’s content attribute would then be used as a ranking factor by the search engines. New Google’s meta description length is up to 920 pixels, which might allow for up to 158 characters. I could not confirm yet but have this doubt that rich snippet elements like reviews, price if displayed into the snippet, would impact the length of meta description. The meta description should be long enough to describe the page, but short enough to be easy to read. Special tags that Google understands . Enter Meta Description Tag. This meta keywords element (like all meta elements) is invisible to visitors but visible to search engines. Meta Keywords doesn't make any improvements in SEO, use Meta Description instead. Meta Description Tag Length: It’s not the number of words that count. It’s actually the number of characters length. The current best practice as of June 2018 is to keep the description under 160 characters. . Then in May 2018, Google decreased the length again. If this sounds like you’re asking Google directly to just rank you for whatever keyword you want: that’s what it was. Google hasn’t used meta keywords for rankings since 2009 because: […] keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Of course, this has consequences for both Yoast SEO and you as a site owner. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page. Also, feel free to use keyword variants in the meta description tag. Uniqueness - every meta description should be unique.

Google supports both page-level meta-tags as well as inline directives to help control how your site's pages will appear in Search. Good length - a meta description should be between 70 - 155 characters (430 -920 pixels). Meta descriptions can be a bit longer. How To Write Perfect Meta Descriptions. Apple’s meta description for the query apple ipad 4: Readability: Apple has thought about the most important keywords for this page. Google’s Title and Meta Descriptions Length (Updated 2020) 2020 Update: Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. Optimizing for in the description and try to limit its length to 25-30 words. Google often cuts off meta descriptions that go much beyond the 150 character limit.

Also try … People started adhering to such practices of ‘keyword stuffing’ way long back. Hence, Search Engines stopped giving the keyword meta tag importance in the late 1990s itself. In our previous guide about what is a meta description, we did a quick test to prove, that meta description length doesn’t depend on the number of characters but on the width in pixels. Page-level meta tags are a great way for webmasters to provide search engines with information about their sites. In this article, we will show you how to properly add meta keywords and meta descriptions in WordPress.
You can even use fewer characters and it works great if your descriptions looks appealing and read better but don't try to create lengthy descriptions that doesn't make much sense or description with more than 160 characters. Maximal limits. Keep in mind these two most important words, though: user experience.