It’s an excellent way to give both Google and potential readers an overview of what they can expect to read on the site. Google and Bing and other search engines are under no obligation to display exactly what you want them to display. The main point of the meta-description at this point in time is to help the searcher understand the what the site is about.

QUOTE : “it’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking.” Lacking a meta-description can potentially hurt your visibility on those other search engines. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query. Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Google understands the following meta tags (this list is not exhaustive): . (1) That Google often does not use your meta description for your snippet, instead it often uses your content on your web page for your meta description. In some situations this description is used as a part of the snippet shown in the search results. Google will not always show your meta description, the likelihood of your meta description appearing in the search results increases incredibly when your meta description contains the sought for keyword though, which is why the focus keyword functionality checks for the appearance of the focus keyword in the description. Use the “description” meta tag on every page. As mentioned before, Google does not use the meta-description as a ranking factor anymore, however some search engines still do. Create good titles and snippets in Search Results. The tag represents a bird’s eye view of the contents of the page. More information.

When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncate snippets that are longer than 160 characters. The title tag and meta description are merely suggestions for what the search engines should display in the results. Differentiate the descriptions on each page. Besides, Google used to display only 2 lines of meta descriptions on their search results page. In short, Google does not use information in the keywords meta tag or the description meta tag to actually rank pages, but it does use the meta description text to create search snippets. Sometimes.

Use this tag to provide a short description of the page. In fact, in many cases, the search engines won’t display the title tag and meta description you specified.

Remember what we said before.